Key facts
- Bidding deadline for 2030 and 2034 World Cup media rights in the US and Puerto Rico is November 19.
- FIFA is seeking innovative approaches to reach large audiences.
- The 2026 World Cup averaged 13.5 million viewers per match in the US.
- Netflix secured rights for the 2030 World Cup in Spain and Andorra.
FIFA has initiated the bidding process for media rights in the United States and Puerto Rico for the 2030 World Cup, with an option to include the 2034 tournament. The invitation to tender, which closes on November 19, seeks innovative approaches to maximize audience reach. The 2026 World Cup, co-hosted by the US, Canada, and Mexico, saw an average of 13.5 million viewers per match in the US, a significant increase from the 2022 tournament. Fox held the English-language rights and Telemundo the Spanish-language rights for the 2026 event. The 2030 World Cup will be co-hosted by Spain, Portugal, and Morocco, with initial matches in Argentina, Paraguay, and Uruguay, while Saudi Arabia will host the 2034 edition. Recently, Netflix announced it secured broadcast rights for the 2030 World Cup in Spain and Andorra.