Key facts
- Musinsa is increasing collaboration with Japanese peer Zozo.
- The partnership aims to build Musinsa's global presence.
- Musinsa is preparing for an initial public offering.
South Korean fashion-shopping platform Musinsa is increasing its collaboration with Japanese peer Zozo to build up a global presence ahead of an initial public offering. A Zozotown pop-up shop opened at a Musinsa store in Seoul on Oct. 16. The partnership aims to bolster Musinsa's international reach.

