Key facts
- Oppo aims to double premium smartphone sales in Europe by 2027.
- Global smartphone volumes are impacted by component shortages and high prices.
- Oppo's Find X10 series, launched Oct. 21, features Hasselblad lenses.
- Xiaomi, Oppo, and Vivo have cut shipment targets by up to 30% due to cost and supply issues.
- The premium smartphone segment (above 4,000 yuan) represents nearly a third of China's market.
China's Oppo aims to double its premium smartphone sales in Europe by 2027, a strategy driven by global component shortages and rising costs that are impacting overall handset volumes. The company launched its new Find X10 series, featuring Hasselblad lenses, on October 21 in Mallorca, Spain.
Major Chinese smartphone makers, including Oppo, Xiaomi, and Vivo, have informed suppliers of shipment target reductions for the current year, some by as much as 30%, due to escalating costs and persistent component scarcity.
In China, the premium smartphone segment, priced above 4,000 yuan, accounts for nearly a third of the market, with annual volumes exceeding 90 million units. Oppo's Find X8 series saw significant growth in the 4,000-6,000 yuan segment in early 2025, boosted by a government subsidy program.