Key facts
- Alaska Airlines is launching new premium economy and business class cabins.
- New premium economy seats will have a 38-inch pitch and 16-inch screens.
- Business class suites will feature sliding doors and hotel-quality bedding.
- New routes to Japan and Tahiti are planned starting in 2027.
- The upgrades are part of the "Alaska Accelerate" plan to expand international presence.
Alaska Airlines is enhancing its premium seating options as part of an industry-wide trend to cater to passengers willing to pay more for enhanced travel experiences. The airline group, which also operates Hawaiian Airlines, unveiled its "Premium Reserve" premium economy cabin and refreshed "Aurora Suites" business class. These upgrades are slated for long-haul international flights and select domestic routes, with new cabins planned for 2028. The airline aims to bolster its international presence from its Seattle hub, including new routes to Japan and Tahiti starting in 2027. Alaska's CEO, Ben Minicucci, emphasized that the premium experience extends beyond the seat itself. The new premium economy will feature wider reclining seats with leg rests, a 38-inch pitch, 16-inch screens, and upgraded dining. Business class suites will include sliding doors, Bluetooth, and lounge access. These premium offerings come with a significant price tag, with business class flights to Tokyo costing around $6,500 round-trip.