Key facts
- Serie A signed a new five-year TV deal with Sky and DAZN for at least €4.5 billion.
- DAZN will pay around €700 million per season to broadcast every Serie A fixture until 2029.
- Sky is paying €200 million for three non-exclusive games each weekend.
- Napoli owner Aurelio De Laurentiis criticized the deal, stating Italian football "will die."
- The Premier League is beginning the process of selling their domestic rights for the 2025-26 to 2028-29 seasons.
- The Premier League's international rights sold for just over £5 billion ($6.05 billion) for the 2022-25 cycle.
Serie A has finalized a new five-year domestic broadcast rights deal with Sky and DAZN, valued at a minimum of €4.5 billion. DAZN will pay approximately €700 million per season, while Sky will contribute €200 million annually for a selection of games. Despite the significant investment, Napoli owner Aurelio De Laurentiis expressed dissatisfaction, stating that the deal would lead to the "death" of Italian football and criticizing the broadcasters' competence.
This development occurs as the English Premier League prepares to auction its own domestic rights for the 2025-26 to 2028-29 seasons. The Premier League's international rights have shown robust growth, having sold for over £5 billion ($6.05 billion) for the previous cycle. Analysts suggest that the Serie A deal, while facing criticism, is likely to be seen as reassuring by the Premier League, indicating continued appetite for top-tier football rights.
Meanwhile, France's Ligue 1 was forced to curtail its domestic broadcast rights auction after failing to meet its minimum price expectations. Analyst Francois Godard believes this situation, along with the Serie A deal, does not signal alarm for the Premier League. He suggests that Ligue 1 may prefer one-to-one negotiations after an overly ambitious initial pricing strategy, a mandatory step due to anti-trust regulations.