Key facts
- Saudi Arabia is developing 'The Red Sea' project, a luxury tourism destination on its western coast.
- The project spans 28,000 square kilometers and includes over 90 islands, with development focused on 22.
- It aims to offer diverse experiences beyond traditional luxury resorts, emphasizing regenerative tourism and renewable energy.
- Currently, 11 hotels are operational, with plans for 50 hotels and 1,000 residences by 2030.
- The destination aims to attract one million visitors annually and serve as a gateway to other Saudi Arabian attractions.
Saudi Arabia is undertaking a massive tourism development project on its Red Sea coast, aiming to establish a new international benchmark for ultra-luxury travel. Dubbed 'The Red Sea,' the project encompasses an archipelago of over 90 islands, with development concentrated on 22 to preserve the natural environment. The initiative seeks to attract discerning travelers by offering a diverse range of experiences, from scuba diving among coral reefs to desert excursions and mountain exploration, positioning itself as a destination with far greater variety than the Maldives.
Red Sea Global, the developer, emphasizes regenerative tourism, a concept that goes beyond sustainability to actively improve the environment. The entire complex is designed to run on renewable energy, with comprehensive water recycling systems and a goal to eliminate waste sent to landfills. This approach aligns with the evolving preferences of luxury travelers who seek extraordinary experiences while being mindful of their environmental impact.
The destination currently features 11 operational hotels, with more slated to open, particularly on Shura Island, which is envisioned as the project's hub. This island will host international hotels, dining establishments, retail outlets, a marina, and an 18-hole golf course. Beyond accommodation, visitors can engage in activities such as scuba diving, sailing, hiking, and water sports, including a large saltwater surf pool.
Red Sea Global also intends for the project to serve as a gateway to broader Saudi Arabian tourism, encouraging visitors to explore other regions like AlUla and Jeddah. Efforts are underway to establish The Red Sea as a year-round destination, dispelling notions of seasonality. Red Sea International Airport is expanding its connectivity, with ongoing discussions with European airlines to broaden the international network.
By 2030, The Red Sea project aims to feature 50 hotels with approximately 8,000 rooms and over 1,000 residences, with a target capacity of one million visitors annually. The project's success is expected to not only open a new luxury destination but also demonstrate how high-end tourism can contribute to the conservation of significant natural ecosystems.