Key facts
- Mitsubishi Motors plans to revive the Pajero off-road SUV.
- The company will open boutique showrooms in Japan.
- The initiative aims to attract affluent urban customers.
- Japan's domestic market is becoming more crucial for the automaker.
Mitsubishi Motors is set to reintroduce its Pajero off-road sport utility vehicle, aiming to capture a more affluent urban customer base in Japan. The company plans to establish boutique showrooms across the country as part of a strategy to increase the importance of its domestic market.
The revival of the Pajero is intended to appeal to a specific demographic within Japan's automotive landscape. This move signals a renewed focus on the Japanese market for Mitsubishi Motors, which is seeking to expand its reach among discerning consumers.