Key facts
- HousingWire Intelligence offers leading indicators, complementing traditional MLS data.
- The platform provides hyper-local and national data across ZIP codes.
- Key data combinations include inventory, pending sales, and new listings.
- Analysis of re-listed homes, price reductions, and days on market reveals listing market friction.
- Agents use the data to provide clients with timely market advice and manage expectations.
Angie Mykel, CEO of Keller Williams Greater Seattle, found that HousingWire Intelligence provided crucial forward-looking data as the real estate market shifted in the summer of 2022. She noted that traditional MLS data often lags, making it difficult for brokers to adapt quickly to changing market conditions. HousingWire Intelligence offers a suite of leading indicators, including hyper-local and national data, which Mykel uses to inform pricing strategies and manage client expectations. She analyzes combinations of data such as inventory, pending sales, and new listings, as well as re-listed homes, price reductions, and days on market, to understand market friction and supply-demand dynamics. This data allows her agents to provide clients with timely and accurate advice, helping them navigate market challenges.