Key facts
- Pinduoduo is selling the iPhone 18 Pro at a 900-yuan ($134) discount.
- The discount is offered before the device is available in stores.
- Apple typically maintains tight control over its product distribution and pricing.
Chinese e-commerce platform Pinduoduo is offering Apple Inc.'s newly unveiled iPhone 18 Pro at a 900-yuan ($134) discount, undercutting the official price even before the device reaches stores. The pricing move underscores how major online retailers in China use high-profile product launches to draw traffic, despite Apple’s traditionally tight control over distribution and retail pricing.