Key facts
- Apple shares dipped 0.2% premarket ahead of the iPhone 18 event.
- The company is expected to unveil its first foldable iPhone.
- Potential price hikes of up to $300 for iPhone 18 Pro and Pro Max models are anticipated.
- iPhone sales totaled $54.25 billion in the June quarter, a 22% year-over-year increase.
- John Ternus is set to take over as chief executive, succeeding Tim Cook.
Apple shares edged lower in premarket trading on Tuesday, September 1, 2026, as investors turned their attention to the company's upcoming product launch event. The stock was last quoted at $316.11 at 04:33:42 EDT, down 0.23% from Monday's close of $316.85. The dip comes ahead of Apple's special event scheduled for September 9 at 10:00 PDT, where the tech giant is expected to unveil its latest iPhone lineup, potentially including a foldable device for the first time. Analysts anticipate that Apple may raise prices for the iPhone 18 Pro and Pro Max models by up to $300. In the June quarter, iPhone sales totaled $54.25 billion, representing a 22% year-over-year increase and accounting for 49.6% of the company's total revenue. Overall net sales reached $109.42 billion, up 16% from the prior year. Tuesday also marks a significant leadership transition, as John Ternus takes over as chief executive, succeeding Tim Cook. The September 9 event will be Ternus's first major product launch under his leadership. Apple's stock has been under modest pressure recently, with shares slipping 0.89% on Monday.