Key facts
- Hasbro has entered into a licensing agreement with the Football Association.
- The deal will introduce a new character named Libby Lioness to the Peppa Pig show.
Hasbro, the company behind the popular children's show Peppa Pig, has announced a new licensing deal with the Football Association. This collaboration will see the introduction of a new character named Libby Lioness into the Peppa Pig universe. The partnership aims to leverage the popularity of Peppa Pig to engage children with football.
This is not the first time Peppa Pig has partnered with a sports organization. In a previous initiative, Peppa Pig served as a children's ambassador for Team GB during the Tokyo Olympic Games, encouraging young children to get active and involved in the spirit of the Olympics through various campaigns and merchandise.