Danish jewelry maker Pandora has opened its largest manufacturing facility, a US$150 million factory in Ho Chi Minh City, Vietnam. This marks Pandora's first production site outside Thailand and is expected to increase its global manufacturing capacity by 50%, employing 7,000 workers.
Pandora's expansion into Vietnam diversifies its manufacturing base, reducing reliance on a single country and bolstering supply-chain resilience against potential trade uncertainties and market volatility.
Danish jewelry maker Pandora has opened its largest manufacturing facility, a US$150 million factory in Ho Chi Minh City, Vietnam. This marks Pandora's fourth factory worldwide and its first production site outside Thailand, as the company seeks to diversify its manufacturing footprint and enhance supply-chain resilience.
The new facility is expected to increase Pandora's overall manufacturing capacity by approximately 50% and will employ 7,000 workers once fully operational. The plant will have the capacity to produce up to 60 million pieces of jewelry annually. Pandora CEO Berta de Pablos-Barbier stated that Vietnam will account for about 15% of global capacity initially, growing to a third of total capacity by 2030.
Pandora, the world's largest jewelry brand by items sold, previously manufactured all its products in Thailand, where it operates three factories. The company sold 112 million pieces of jewelry in 2025. The new factory in Vietnam was chosen for its skilled workforce, jewelry-making tradition, strong infrastructure, and supportive business environment. It will also support the company's expansion into platinum-plated jewelry and reduce reliance on silver market fluctuations. The facility has achieved LEED Gold certification and will operate on renewable electricity, using recycled silver and gold.
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