Key facts
- NoBroker is aiming for its first annual profit in a decade.
- The company plans to use AI to reduce hiring and optimize its workforce.
- Businesses using AI are four times more likely to report hiring gains than cuts, according to an Intuit QuickBooks report.
- 78% of U.S. businesses using AI report improved productivity.
- 43% of U.S. businesses using AI report increased revenue.
Indian real estate platform NoBroker is targeting its first annual profit in a decade by strategically employing artificial intelligence to manage its workforce and curb hiring. The company intends to use AI to boost productivity and efficiency, thereby controlling costs associated with growth.
A report by Intuit QuickBooks found that businesses utilizing AI are significantly more likely to expand their workforce than to reduce it. In the U.S., businesses using AI are four times more likely to report AI-driven hiring increases compared to those reporting cuts. The report, which surveyed over 34,000 small and midsize businesses, also indicated that 78% of U.S. businesses using AI have seen improved productivity, and 43% have experienced revenue growth, versus only 2% reporting a decrease.
Furthermore, 27% of businesses reported that AI has shortened their workday, while 8% noted an increase. This enhanced productivity means that investments in employees can yield greater returns. The Intuit QuickBooks Entrepreneurship in 2026 report also highlighted a surge in new business and side hustle plans among U.S. adults, with entrepreneurship now considered the top wealth-building strategy.