A new social media platform called Twitter.now, operated by Operation Bluebird Inc., has launched, claiming it is rebuilding the former Twitter brand on trust. The platform features an AI-powered fact-checking tool called 'Vera'. X Corp. and Elon Musk have not yet commented.
This development signifies a potential legal battle over the Twitter brand and introduces a new platform aiming to revive its core functionalities with an AI-driven approach to content moderation, potentially impacting the social media landscape.
A new social media platform, Twitter.now, has launched, with its operator, Operation Bluebird Inc., asserting that it is rebuilding the former Twitter brand on trust and that X Corp. has abandoned the trademark.
The platform, which is still in its early stages with hundreds of users, closely resembles the original Twitter interface, including features like replies and retweets. A notable addition is an automated fact-checking tool named 'Vera,' described as a Gemini-based 'veracity engine for real-time analysis' that operates on every tweet.
Coates, who is testing Vera, has used obviously false statements to evaluate its performance. The company's stated goal is to foster a safer online environment, emphasizing freedom of speech over unrestricted reach and avoiding financial incentives for harmful or inaccurate viral content.
Trademark attorney Josh Gerben commented that while Operation Bluebird may have a plausible legal argument for abandoning the Twitter trademark, the situation is complex. He anticipates a strong legal response from X Corp. now that the platform has launched, viewing it as a significant escalation of the legal dispute.