Operation Bluebird Inc. has launched Twitter.now, a new social media platform that claims X Corp. has abandoned the 'Twitter' trademark. The platform features an AI tool called Vera for content analysis and aims to foster a safer online environment.
The launch of Twitter.now and its claim of trademark abandonment by X Corp. escalates a legal dispute over the 'Twitter' brand, potentially impacting brand identity and user perception in the social media landscape.
A new social media platform, Twitter.now, has launched, operated by Operation Bluebird Inc., which asserts that X Corp. has abandoned the 'Twitter' trademark. The company, whose founding team includes former Twitter trademark counsel Stephen Coates, aims to rebuild the brand around trust and transparency.
The platform, currently in testing, features an AI system named VERA that analyzes posts, verifies claims, provides source context, and assigns a trust score. Users can customize their feed by setting a preferred trust score to filter out low-credibility content. Operation Bluebird stated that Twitter.now is not an attempt to recreate the old platform but a new service focused on user choice and trust signals.
Last year, X Corp. sued Operation Bluebird, seeking an injunction to prevent the launch of a social media platform called Twitter. Operation Bluebird's argument hinges on the claim that X Corp. relinquished its rights to trademarks such as 'Twitter' and 'Tweet.' The company acknowledges the challenges of content moderation, a common struggle for social networks, and plans to enhance VERA's capabilities in future versions.
Trademark attorney Josh Gerben noted that while Operation Bluebird may have a plausible legal argument regarding trademark abandonment, the situation is complex and likely to result in a strong legal response from X Corp. now that the platform has officially launched.
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