Key facts
- Muse has surpassed 3.4 million downloads since its September 8 launch.
- Meta is promoting the AI app Muse at its annual developer conference.
- New features for Muse will include video chat with the avatar and Mac computer support.
- Muse reached the top of the U.S. App Store on September 18 and the Google Play Store on September 19.
- Meta began advertising Muse on mobile ad networks and other social networks including Reddit, TikTok, and YouTube.
The AI application Muse has seen significant traction since its launch on September 8, amassing over 3.4 million downloads according to estimates from market intelligence firm Sensor Tower. This surge is attributed to Meta's promotion of the app at its annual developer conference, Meta Connect, and strong early reviews praising its design and AI capabilities.
At the Meta Connect conference, the company announced several upcoming features for Muse, including video chat with the Muse avatar, support for Mac computers, a dedicated email address, expanded partnerships, and integration plans for smart glasses. These announcements followed a strong initial performance, with the app averaging 55% day-over-day download growth in its first two weeks, significantly outpacing ChatGPT's initial growth.
Estimates from other market intelligence firms, such as Apptopia and Appfigures, also indicate strong download numbers, though with some variation. Sensor Tower data shows a 27% increase in daily active users on Wednesday following the Meta Connect event. Muse has also climbed to the top of the U.S. App Store and Google Play Store rankings.
While organic growth has been a factor, Meta's cross-platform promotion to its Facebook and Instagram users has also contributed to Muse's adoption. However, Meta's marketing approach for Muse differs from that of Threads, focusing on showcasing specific AI capabilities rather than user-generated content. Meta began running house ads for Muse on September 9, with the app receiving a majority of promotional placements across Meta's properties within 10 days. Despite these marketing efforts, ads account for only 6% of the app's total ad impressions since launch.