Key facts
- Meta's Muse AI agent is now available in Japan.
- The company states Muse will not use ads and prioritizes user privacy.
- Muse is designed to perform tasks across connected applications with minimal user guidance.
- Meta is developing open-weight AI models as part of its strategy.
Meta Platforms is re-entering the artificial intelligence development space with the international rollout of its personal AI agent, Muse, starting in Japan. The company emphasizes that Muse will be an ad-free service, focusing on user privacy and security. This initiative reflects Meta's strategic shift towards developing open-weight AI models and competing with other major AI developers like OpenAI and Anthropic. Muse is designed to go beyond simple chatbots by performing tasks across connected applications with less user intervention, such as managing appointments, shopping, and travel planning. The agent operates within a dedicated secure virtual machine, with a separate system called Sentinel controlling permissions for actions.