Key facts
- Over 25% of Muse users have made purchases via the AI agent.
- The average purchase amount is over $200.
Meta's AI agent, Muse, is seeing significant user engagement in making purchases, with over a quarter of its users having utilized the feature. During the company's Q3 earnings call, it was revealed that the average order size for these AI-facilitated transactions exceeds $200. This statistic has generated surprise, particularly among users who actively employ Muse for various tasks but have been hesitant to use it for actual buying. While some users enjoy the shopping process, others find it logical to delegate complex or less enjoyable purchases, such as appliances or travel bookings, to an AI agent.