Key facts
- Meta AI has launched a new application for Mac devices.
- The app features system-wide dictation capabilities.
- It can analyze the current screen to provide context-aware answers.
- Business owners can connect Instagram, Facebook, Meta ad campaigns, and Google Workspace accounts.
- Meta AI can offer insights into campaign performance and competitor data.
- The AI assistant can assist in creating documents, spreadsheets, and proposal decks.
Meta has introduced a new Mac application for its AI assistant, featuring system-wide dictation and the ability to understand on-screen context. The app, powered by Meta's Muse Spark model, allows users to ask questions based on what is currently displayed on their screen.
The release is part of a broader update targeting business owners. Users can connect their Instagram and Facebook accounts, Meta ad campaigns, and Google Workspace services like Gmail, Docs, Sheets, and Slides to Meta AI. This integration enables the AI to provide insights into campaign performance, audience engagement metrics, and publicly available competitor data.
Beyond analytics, the Meta AI assistant can also generate business-related content such as proposal decks, draft documents, and spreadsheets. This move aligns with Meta's strategic focus on offering AI tools to businesses for automating customer support and other work tasks across its platforms, including WhatsApp and Instagram. Meta CEO Mark Zuckerberg highlighted the significant opportunity in selling AI agents to businesses during the company's fiscal second-quarter 2026 earnings call.