Meituan's Keeta Expands Middle East Food Delivery Operations

Meituan's international food delivery brand, Keeta, is accelerating its expansion in the Middle East, aiming to replicate its success in China by adapting its operational expertise and algorithms to the region's diverse consumer markets. Following earlier launches in Saudi Arabia and Qatar, Keeta entered Kuwait and has since expanded across all seven United Arab Emirates. The company chose Kuwait due to its high per capita GDP, strong online food delivery penetration, and growing demand for premium services. Keeta plans to expand its restaurant and merchant supply, introduce product innovations, and provide reliable, affordable delivery, while also supporting the digitalization of the restaurant sector and fostering partnerships with merchants and riders. Meituan views globalization as a necessity and a significant opportunity, with Keeta playing a key role in its international strategy. The company is also exploring further overseas markets.