Key facts
- McDonald's is launching a new corporate strategy named "McDonald's>NEXT".
- The strategy focuses on increasing automation, improving hospitality, leveraging social media, and enhancing food taste.
- The goal is to retain lower-income customers amid rising prices.
- The strategy aims to make restaurants 'easier to run and more enjoyable to visit'.
McDonald's is implementing a new strategy, "McDonald's>NEXT," to address challenges in retaining lower-income customers who have reduced restaurant visits due to rising prices. The company aims to improve operational efficiency and customer experience through automation, enhanced hospitality, social media marketing, and better food quality. This initiative follows their 2020 "Accelerating the Arches" strategy, which emphasized digital sales and marketing.