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MapQuest Refuses Trump's Order to Rename Lake Ontario

Created at 28 Aug · 11:06 AM1 source↑ Market-relevant
IN SHORT

MapQuest, the pioneering online mapping service, has publicly stated it will not rename Lake Ontario to "Lake America" following an executive order from President Donald Trump. The company's stance comes amid escalating trade tensions and retaliatory tariffs between the U.S. and Canada.

Key Numbers

70,000likes on MapQuest's X post
2posts in July received more than two likes
1996year MapQuest launched
$1.1 billionprice AOL bought MapQuest for
2008year MapQuest fell behind Google Maps
2019year MapQuest was sold to System1
50%tariff rate on some Canadian products
50%retaliatory tariff rate on U.S. products by Canada
September 8date Canadian retaliatory tariffs take effect

Who's Involved

MapQuest
online map platform refusing name change
Donald Trump
U.S. President issuing executive order
Eric Trump
commented on MapQuest's X post
Google
map service with potential name change
Apple
map service with potential name change
System1
online advertising firm that bought MapQuest
Mark Carney
Canadian Prime Minister rejecting name change
MapQuest Refuses Trump's Order to Rename Lake Ontario

↳ Why This Matters

MapQuest's public refusal highlights the limitations of presidential executive orders on private entities and underscores the ongoing trade friction between the U.S. and Canada, which is impacting various sectors.

Key facts

  • MapQuest stated it will not change the name of Lake Ontario to "Lake America" as ordered by President Donald Trump.
  • The company's refusal was posted on its X account and received significant engagement.
  • Trump's executive order aims to rename federal agencies' references to Lake Ontario, but does not legally bind private companies.
  • The dispute is connected to ongoing trade tensions and retaliatory tariffs between the U.S. and Canada.
  • Canadian Prime Minister Mark Carney also rejected the proposed name change.

MapQuest, an early online mapping service, has publicly defied President Donald Trump's executive order to rename Lake Ontario to "Lake America." The company posted a screenshot of the lake on its X account with the caption, "We're not changing it," which garnered significant attention. This stance comes amid heightened trade tensions between the United States and Canada, which have led to retaliatory tariffs on various products.

President Trump's order, similar to one he issued previously to rename the Gulf of Mexico, compels federal agencies to adopt the new names. However, it does not legally obligate private companies like MapQuest, Google, or Apple to follow suit. MapQuest has also created a tool allowing users to generate custom screenshots with their own chosen names for the lake, with popular suggestions including "Lake of Hormuz" and "Lake Gulf of Mexico."

Lake Ontario, the smallest of the Great Lakes, straddles the U.S.-Canada border. The name "Ontario" has Indigenous origins, meaning "great lake" or "beautiful water." Canadian Prime Minister Mark Carney rejected the proposed name change, affirming the lake's traditional name. The trade dispute escalated after Canada withdrew from trade talks, prompting Trump's imposition of tariffs on Canadian goods, which Canada has vowed to counter with its own tariffs set to take effect in September.

Frequently asked questions

President Trump is seeking to rename Lake Ontario to "Lake America" amid escalating trade tensions and retaliatory tariffs between the U.S. and Canada.

Executive orders compel federal agencies to use new names, but they do not legally bind private companies like MapQuest, Google, or Apple.

MapQuest launched in 1996 and was a dominant online mapping service before being surpassed by Google Maps. It was later sold to an online advertising firm.

The dispute involves U.S. tariffs on Canadian products and Canada's imposition of retaliatory tariffs on key industries, following Canada's withdrawal from trade talks.

What Happens Next

01It remains to be seen if other map services like Google Maps or Apple Maps will change their labeling for U.S. users.
02Further developments in U.S.-Canada trade negotiations and potential further tariff actions are expected.

How It Developed

President Donald Trump issued an executive order to rename Lake Ontario to "Lake America."
MapQuest publicly refused the name change, stating "We're not changing it."
Eric Trump commented on MapQuest's continued existence.
MapQuest launched a tool allowing users to generate custom screenshots of the lake's name.
Google Maps and Apple Maps label the Gulf of Mexico as "Gulf of America" for U.S. users.
Trump's order compels federal agencies to use new names, but not private companies.
The name change request is linked to trade tensions between the U.S. and Canada.
Canada imposed retaliatory tariffs on U.S. products.

Sources

T1
The 'OG' online map platform, MapQuest, says it won't change the name of Lake OntarioBusiness Insider

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