Key facts
- The Mail on Sunday published front-page headlines accusing Restore Britain activists of attending a "White Supremacy Summit."
- The Daily Mail labeled Restore Britain the "new home for neo-Nazis."
- Restore Britain leader Rupert Lowe dismissed the reports as a "hit piece."
- The party is seen as a potential threat to Nigel Farage's Reform UK, particularly in the Makerfield byelection.
- Elon Musk promotes Lowe's posts on X, providing significant visibility for Restore Britain.
The Mail on Sunday has launched a strong attack on Rupert Lowe's new right-wing party, Restore Britain, with front-page headlines labeling its activists as attendees of a "White Supremacy Summit" and calling it the "new home for neo-Nazis." Restore Britain dismissed the reports as irrelevant and a "hit piece," with leader Rupert Lowe viewing the media attention as a sign of success and accusing Nigel Farage of being part of the establishment. The emergence of Restore Britain, which has a tougher anti-immigrant stance than Farage's Reform UK and is reportedly backed by Elon Musk, is seen as a potential threat to Reform UK's electoral prospects, particularly in the upcoming Makerfield byelection where vote-splitting could be critical. The Telegraph, however, ran a feature interview with Lowe on the same weekend, highlighting the shifting political landscape and the fracturing consensus among right-wing UK media proprietors.