All NewsEducationTV
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
All NewsHome
← Back to US Politics & Policy

Juul gets FDA OK for updated vaping device with age-gating tech

Created at 28 Aug · 7:31 PM1 source↑ Market-relevant
IN SHORT

The FDA has granted Juul Labs permission to sell an updated version of its e-cigarette, featuring an optional age-verification system. This marks the first federal approval for a new Juul device in over a decade, following significant legal settlements and product discontinuations.

Key Numbers

$3 billionsettlements paid by Juul
20% to 50%smokers who quit cigarettes using Juul in six weeks

Who's Involved

Juul Labs
Vaping company that received FDA approval for an updated device
Food and Drug Administration (FDA)
Federal agency that granted Juul permission to sell its updated device
President Donald Trump
Received appeals from the vaping industry prior to FDA policy shift

↳ Why This Matters

The FDA's authorization of Juul's updated device, including age-gating technology, represents a potential shift in the regulatory landscape for e-cigarettes, aiming to balance harm reduction for adult smokers with preventing youth access, following years of controversy and legal battles for the company.

Key facts

  • Juul Labs received federal permission from the FDA to sell an updated e-cigarette.
  • The updated device includes an optional age-verification system.
  • This is the first federal approval for a new Juul device in over a decade.
  • Juul plans to market the new device as Juul2 with updated tobacco and menthol cartridges.
  • The FDA indicated that smokers switching to Juul can reduce exposure to harmful chemicals found in traditional cigarettes.

The U.S. Food and Drug Administration (FDA) has granted Juul Labs permission to sell an updated version of its e-cigarette, which features an optional age-verification system designed to prevent underage use. This decision marks the first federal approval for a new Juul device in over a decade, a period during which the company has faced significant financial and legal challenges, including hundreds of layoffs and approximately $3 billion in settlements related to teen use of its products.

Juul plans to market the new device under the brand name Juul2, accompanied by updated tobacco and menthol flavored cartridges. The company had previously discontinued several fruit and candy flavors that were popular with teenagers. The FDA emphasized that this authorization is not an endorsement and advised individuals who do not smoke to avoid e-cigarettes.

According to the FDA's review of company studies, smokers who completely switch to Juul products may reduce their exposure to harmful chemicals found in traditional cigarettes. These studies suggest that between 20% and 50% of smokers were able to quit smoking within six weeks of using Juul products, with varying success rates depending on flavors and nicotine strengths. The new Juul2 device also offers users the option to enable age verification through an online app before the e-cigarette can be unlocked.

The FDA has previously authorized a limited number of e-cigarettes aimed at assisting adult smokers in quitting or reducing their cigarette consumption. In May, the agency approved the first fruit-flavored electronic cigarettes for adult smokers, a move that represented a significant policy shift following appeals to President Donald Trump from the vaping industry.

Juul is no longer the leading e-cigarette brand in the U.S., having been surpassed by Vuse, a product of tobacco giant Reynolds American. Federal data indicates that teens have moved away from Juul, contributing to a broader decline in teen vaping. Those teens who continue to vape predominantly use unauthorized disposable e-cigarettes imported from China, often in fruit and candy flavors.

Frequently asked questions

The new device is planned to be marketed under the brand name Juul2.

The Juul2 device includes an optional age-verification system via an online app and will be sold with updated tobacco and menthol flavored cartridges.

The FDA determined that smokers who switch completely to Juul products can reduce their exposure to harmful chemicals found in traditional cigarettes.

This is the first federal permission for Juul to sell an updated version of its e-cigarette in over a decade.

What Happens Next

01Juul plans to market the Juul2 device with updated tobacco and menthol cartridges.

How It Developed

Juul Labs received federal permission to sell an updated e-cigarette device.
The new device includes an optional age-verification system.
This is the first approval for a new Juul device in over a decade.
Juul plans to market the device as Juul2 with updated tobacco and menthol cartridges.
The FDA stated the approval is not an endorsement and non-smokers should avoid e-cigarettes.
The FDA determined smokers switching to Juul can reduce exposure to harmful chemicals.
Company studies suggest 20%-50% of smokers quit cigarettes within six weeks using Juul.
The FDA previously authorized other e-cigarettes for adult smokers seeking to quit.

Sources

T1
Juul gets OK to sell updated vaping device with age-gating technologyAP News

Related Stories

US FDA approves updated COVID vaccines targeting XFG variant for 2026-27 season
27 Aug · 9:51 PM
US bank regulators finalize rules defining 'unsafe' practices
27 Aug · 9:00 PM
US officials clarify Chinese hackers targeted, not victimized, agencies
28 Aug · 7:38 PM
Walmart agrees to $3.1 billion settlement over opioid crisis
28 Aug · 1:14 PM
US parents and teens find Meta's new user limits insufficient
28 Aug · 10:11 AM