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John Oliver criticizes subscription models and 'dark patterns'

Created at 24 Aug · 4:26 PM1 source↑ Market-relevant
IN SHORT

John Oliver highlighted the proliferation of subscription services, the data collection by 'smart' appliances, and the use of 'dark patterns' to trick consumers into unintended recurring charges. He noted that cancelling these subscriptions can be difficult, and criticized the FTC's proposed 'click to cancel' rule being struck down.

Key Numbers

$25bnGeneral Motors annual subscription revenue target by 2030

Who's Involved

John Oliver
Host of HBO's Last Week Tonight
General Motors
Automaker using subscription models for vehicle features
HP
Printer manufacturer criticized for subscription ink model
Amazon
Company accused of using dark patterns for Prime subscriptions
LA Fitness
Gym chain under scrutiny for difficult cancellation process
Hello Fresh
Meal kit service criticized for confusing cancellation process
Federal Trade Commission (FTC)
U.S. agency proposing 'click to cancel' rule

↳ Why This Matters

The segment highlights growing consumer frustration with subscription models and data privacy concerns related to smart devices, potentially influencing public opinion and regulatory scrutiny of corporate practices.

Key facts

  • John Oliver discussed the prevalence of subscription services across various industries.
  • He highlighted that consumers often pay more than they realize for subscriptions and may forget about them.
  • Oliver criticized 'smart' appliances for collecting user data, citing examples like washing machines gathering information about new parents.
  • He pointed out that companies use 'dark patterns,' deceptive design choices, to make signing up for subscriptions easy and cancelling difficult.
  • Examples of companies using these tactics included Amazon, LA Fitness, and Hello Fresh.
  • Oliver expressed disappointment that a proposed FTC 'click to cancel' rule was struck down by a US appeals court.

John Oliver, host of HBO's 'Last Week Tonight,' dedicated a segment of his show to the pervasive nature of subscription-based business models and the data collection practices of 'smart' appliances.

Oliver highlighted that subscriptions have become ubiquitous, often leading consumers to spend more than they anticipate, with many unknowingly paying for services they no longer use. He noted that while newspapers and magazines have long employed subscriptions, the internet has facilitated their expansion into nearly every aspect of life, from survival tools to appliance features.

He specifically criticized the trend of 'smart' appliances, such as baby monitors and cat litter boxes, charging subscription fees for continued functionality. Oliver also pointed to the automotive industry's embrace of this model, with companies like General Motors aiming for significant annual subscription revenue. He used HP's printer ink cartridges as an example of how companies can restrict access to purchased goods if subscription payments lapse.

"That's pretty annoying, isn't it?" Oliver remarked, questioning the ownership of ink that comes with a printer. He cited an HP CEO's statement that companies profit more from subscribed customers, underscoring the financial incentive behind the model.

Furthermore, Oliver expressed deep concern over data collection by smart appliances, including dishwashers and washing machines from companies like General Electric. He found it unsettling that corporations could gather intimate lifestyle details, such as welcoming a new child, through these devices. "No company needs to know I had a child," he stated, contrasting this with traditional birth announcements.

Oliver also detailed the challenges consumers face when trying to cancel subscriptions, often due to 'dark patterns'—deceptive design choices that manipulate users. He cited Amazon's past issues with the FTC over Prime subscription sign-ups, where a former employee described the process as deliberately confusing. Similarly, he mentioned LA Fitness's lengthy cancellation procedures and Hello Fresh's previously convoluted online process.

"Companies have gotten very good at making it incredibly easy to sign up for subscriptions by accident," Oliver observed, noting how bundled services can automatically convert to paid subscriptions after an initial period.

He advised viewers to regularly check their bank accounts and phone subscription tabs for unexpected recurring charges. Oliver concluded by expressing frustration that a proposed FTC rule aimed at simplifying subscription cancellations, the 'click to cancel' initiative, was struck down by a U.S. appeals court, leaving a "tantalizingly easy fix to a ubiquitous problem" out of reach.

Frequently asked questions

'Dark patterns' are deceptive design choices made by companies to manipulate users into making unintended decisions, such as signing up for subscriptions.

Companies mentioned include General Motors, HP, Amazon, LA Fitness, and Hello Fresh. Smart appliances from brands like Whirlpool and General Electric were also discussed for data collection.

The FTC proposed a rule that would require companies to make it as easy to cancel a subscription as it was to sign up for one. This rule was struck down by a US appeals court.

What Happens Next

01Viewers are advised to check bank accounts and phone subscription tabs for recurring charges.
02The FTC's 'click to cancel' rule was struck down by a US appeals court.

How It Developed

John Oliver discussed the widespread nature of subscription services.
He noted that Americans pay double what they expect in monthly subscriptions.
Oliver highlighted 'smart' appliances collecting user data.
He criticized companies for making it easy to sign up for subscriptions but difficult to cancel.
Oliver mentioned Amazon's use of 'dark patterns' to confuse users into signing up for Prime.
He cited LA Fitness and Hello Fresh for their difficult cancellation processes.
Oliver recommended viewers check bank accounts and phone subscriptions for recurring fees.
He expressed frustration over the FTC's 'click to cancel' rule being struck down.

Sources

T1
John Oliver on ‘smart’ appliances: ‘Spying on you through the washing machine’The Guardian

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