Key facts
- 70% of recent homebuyers described the homebuying transaction as a hassle.
- 46% of buyers cited uncoordinated service providers as the biggest hassle.
- 69% of buyers expected their agent to coordinate mortgage, title, and insurance providers.
- 76% of buyers received recommendations for mortgage, title, or insurance providers from their agent.
- 95% of buyers who received recommendations found them helpful.
- 87% of buyers found bundling real estate, mortgage, title/closing, and insurance services within one company appealing.
A new survey by HomeServices of America indicates that the homebuying process remains a significant hassle for most consumers, with nearly 70% of recent homebuyers describing it as such. The frustration stems largely from uncoordinated service providers, with 46% citing this as the biggest issue. Despite this, a substantial majority of buyers (69%) expect their real estate agent to take a central role in coordinating mortgage, title/closing, and home insurance providers.
The report, based on a survey of 1,000 U.S. adults who purchased a home in the last three years, found that agent recommendations for these services were generally well-received, with 95% of those who received them finding them helpful. This suggests that buyers view these referrals as practical shortcuts rather than sales pitches.
There is strong consumer interest in integrated models, with 87% of respondents finding the idea of bundling real estate, mortgage, title/closing, and insurance services within a single company appealing. Furthermore, 79% would prefer an integrated system coordinated by their agent if buying again. However, a smaller group (21%) prefers to manage providers separately, with some expressing concerns about conflicts of interest or finding bundled models "sketchy."
The research also highlighted a preference for a people-led, tech-supported experience, with 39% favoring this model over a purely app-driven approach. HomeServices suggests that while technology is valued, human interaction remains central to the homebuying journey.