Key facts
- Haidilao is focusing on expanding its takeaway business.
- The company is developing new brands.
- Haidilao aims to increase its presence in lower-tier cities.
- These strategies are intended to drive future growth.
Chinese hotpot giant Haidilao is implementing a multi-pronged strategy to fuel its future growth, with a significant emphasis on expanding its takeaway services, introducing new brands, and penetrating markets in lower-tier cities.
The company is looking to bolster its takeaway operations as a key driver for expansion. Alongside this, Haidilao is actively developing and launching new brands to diversify its market appeal and cater to a broader range of consumer tastes and preferences.
A strategic push into lower-tier cities is also central to Haidilao's growth plans, aiming to capture new customer bases and market share beyond its established presence in major urban centers.