Key facts
- Germany's military is employing a new recruitment strategy using kebab wrappers.
- QR codes on the wrappers allow interested individuals to join the Bundeswehr's medical service.
- The campaign aims to attract young people, career changers, and skilled workers.
- Kebab restaurants voluntarily participate by distributing the branded packaging at no cost.
- Berlin plans to increase its active military personnel to over 260,000 by 2035.
Germany's military, the Bundeswehr, has launched an unconventional recruitment campaign utilizing kebab wrappers to attract new personnel. Citizens can scan QR codes on the wrappers to learn about joining the military's medical service. A defense ministry spokesperson stated the initiative aims to reach a broad audience, including young people considering their first career, as well as individuals looking for a career change or skilled workers.