Key facts
- Morgan Stanley surveyed over 500 North American interns.
- Prediction markets are gaining traction among the surveyed interns.
- Chipotle was a favored food choice.
- Nike's dominance in sneakers is declining among interns.
- Luxury brands are increasingly preferred for handbags.
A survey conducted by Morgan Stanley's equity research team among over 500 North American summer interns revealed insights into the preferences and habits of the next generation of Wall Street leaders. The annual survey, conducted in June and published in early August, indicated a growing interest in prediction markets among these young professionals.
Most respondents were 21 years old or younger. The survey highlighted specific brand preferences, with Chipotle being a favored food choice. In the sneaker category, Nike, while still the top choice, continued to lose ground, with 28% of interns selecting it, down from 36% last year and 58% in 2021. Swiss brand On rose to second place with 13% preference, and Hoka secured third.
For apparel, Zara remained the favored brand at 22%, closely followed by Uniqlo at 21%. Lululemon's preference fell to 19% from 22% last year, while Ralph Lauren saw notable gains, preferred by 18% of interns. Luxury brands also saw a resurgence in handbag preferences among female interns, reclaiming the top spot at 20% after a dip to 15% last year, with Chanel and Dior leading the luxury choices.