Fiat will begin sales of its new Grizzly mid-sized SUV and Grizzly Fastback models in Europe, the Middle East, and Africa in the second half of the year. The models will be built on Stellantis' 'Smart Car' platform and will be available in petrol, hybrid, and electric versions.
The introduction of these new models by Fiat is part of Stellantis' strategic effort to revitalize its brand presence and market share, particularly in competitive segments like SUVs, by leveraging a shared platform for cost efficiency and offering diverse powertrain options.
Fiat, a brand owned by Stellantis, is set to launch its new Grizzly mid-sized SUV and Grizzly Fastback model in the second half of this year. Initially, sales will commence in Europe, the Middle East, and Africa, with intentions to expand to other regions later. These new models measure under 4.5 meters in length and are constructed on the 'Smart Car' platform, which also supports Stellantis' budget-friendly models like the Fiat Grande Panda and Citroen C3. Customers will have the choice of petrol, hybrid, and fully electric powertrains. Fiat also plans to extend sales of these models to the Latin American market. Production of the two vehicles is slated to occur in Morocco. This launch is part of Stellantis' broader 2030 business plan, which includes over 60 new vehicle launches and 50 significant refreshes across all its brands. Stellantis has designated Fiat as one of its four core brands, intending to focus approximately 70% of its brand and product investments on these key marques to regain market share lost in various regions.
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