Key facts
- Everbloom's renoa is made by blending powdered waste protein with a biopolymer and extruding it to mimic natural fibers.
- The U.S. Federal Trade Commission approved renoa as the first new fiber classification in 25 years, the report said.
- Everbloom CEO Sim Gulati said a renoa scarf survived months of washing and tumble drying without shrinking.
- Everbloom is scaling up and expects its first commercial product in the second quarter of 2027, Gulati said.
Everbloom developed a fiber called renoa from waste proteins, including cashmere and wool scraps and down and feather lint left over from the bedding industry. The company grinds the waste into a powder, blends it with a biodegradable biopolymer and extrudes the mix to a chosen length and diameter to mimic natural fibers.
The U.S. Federal Trade Commission, which regulates fiber labeling in the United States, approved renoa as the first new fiber classification in 25 years, according to the report. Everbloom said it worked on the fiber for three years and is scaling it up, using an AI model built for materials science; a cashmere substitute is its first product.
TechCrunch's reporter visited Everbloom's New York headquarters, where co-founder and CEO Sim Gulati showed a crewneck sweater, knit gloves and a scarf made with renoa. Gulati said the scarf had been worn and washed for months, including a pass through a tumble dryer, without shrinking. Everbloom is working with companies to put renoa into products, first as a blend of about 20% renoa with cashmere. Gulati said the first product is expected in the second quarter of 2027.