Key facts
- Etoro has extended its sponsorship deal with Premiership Rugby.
- The new partnership begins next season.
- Etoro aims to expand its sports sponsorship presence in the UK.
- The deal will feature Etoro branding at all matches and on ITV graphics.
- Etoro will sponsor the 'Premiership Predictor' results prediction feature.
Trading platform Etoro has extended its partnership with Premiership Rugby, a deal that begins next season. The agreement aims to solidify Etoro's growing status within sports sponsorship in the UK and reach new audiences.
Etoro, which already sponsors Premier League football teams, sees the partnership as a significant milestone for expanding its sports presence. For Premiership Rugby, the deal offers an opportunity to connect with the UK's growing retail investor community and Etoro's 3.7 million UK registered users.
The collaboration will include Etoro branding visible at all matches and through on-screen graphics on ITV. Additionally, Etoro will sponsor the 'Premiership Predictor' results prediction feature, which will appear on screen and in social media graphics before games.
Stephanie Wilks-Wiffen, Director of Marketing at Etoro, stated that the partnership is a natural synergy due to rugby's community focus, aligning with Etoro's investor community. Mark Brittain, Chief Commercial Officer at Premiership Rugby, expressed enthusiasm for the deal, highlighting Etoro's commitment to sports sponsorship and the potential to reach new audiences and attract the next generation of fans.