Key facts
- easyGroup is launching a new online marketplace called easyShop.com.
- The marketplace will launch later this year in 21 European countries.
- easyShop.com is a partnership between easyGroup and OnBuy.com.
- The platform will utilize OnBuy.com's proprietary marketplace technology.
easyGroup, known for its 'easy' brand of companies, is expanding into the online retail sector with the upcoming launch of easyShop.com. This new marketplace is set to debut later this year and will initially be available in 21 European countries. The platform is being developed in partnership with OnBuy.com, a company that will provide its proprietary marketplace technology, which has been engineered for international scalability. The collaboration aims to leverage the established 'easy' brand recognition with OnBuy.com's technological infrastructure to create a competitive online retail presence.