Key facts
- Debenhams Group reported a return to Gross Merchandise Volume (GMV) growth.
- The company's turnaround efforts are gaining momentum.
- Debenhams Group shares increased significantly.
- Shares in the company, which also owns Boohoo and Pretty Little Thing, shot around 25% higher in early trading.
Debenhams Group has reported a return to Gross Merchandise Volume (GMV) growth, indicating that its ongoing turnaround strategy is beginning to yield positive results. The announcement has been met with investor optimism, as evidenced by a significant increase in the company's share price. Shares in the company, which also owns Boohoo and Pretty Little Thing, shot around 25% higher in early trading. This development suggests that the company's efforts to revitalize its business are gaining traction in the market.