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DWS rebrands to Deutsche Asset Management for international recognition

Created at 8 Sep · 11:00 AM1 source↑ Market-relevant
IN SHORT

DWS Group is rebranding to Deutsche Asset Management, a move its chief executive believes will enhance international recognition and attract large clients. The change aims to leverage the established Deutsche Bank brand.

Who's Involved

DWS Group
asset manager rebranding to Deutsche Asset Management
Stefan Hoops
Chief Executive of DWS Group
Deutsche Bank
parent company whose brand will be leveraged

↳ Why This Matters

The rebranding aims to enhance DWS's global standing and competitiveness in attracting significant institutional clients by aligning more closely with its parent company's well-known brand.

Key facts

  • DWS Group is changing its name to Deutsche Asset Management.
  • CEO Stefan Hoops believes the new name will boost international recognition.
  • The rebrand aims to attract large clients.
  • The company seeks to leverage the Deutsche Bank brand.

DWS Group, the asset management arm of Deutsche Bank, is set to rebrand as Deutsche Asset Management. Chief executive Stefan Hoops stated that the name change is intended to provide "immediate international recognition" and help attract larger clients. The move seeks to capitalize on the established global reputation of the Deutsche Bank brand.

Frequently asked questions

DWS Group is rebranding to Deutsche Asset Management to enhance its international recognition and attract larger clients by leveraging the Deutsche Bank brand.

Stefan Hoops is the Chief Executive of DWS Group and believes the name change will be beneficial.

DWS Group is the asset management division of Deutsche Bank.

What Happens Next

01The company will implement the name change to Deutsche Asset Management.
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How It Developed

DWS Group announced its rebranding to Deutsche Asset Management.
Chief executive Stefan Hoops stated the new name will provide immediate international recognition.
The rebrand aims to attract large clients and leverage the Deutsche Bank brand.

Sources

T1
DWS opts for Deutsche Asset Management name to boost ‘international recognition’Financial News London
T2
Deutsche Bank’s Asset Manager Eyes Rebrand to Draw Large Clients - Bloombergbloomberg.com

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