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Bath & Body Works Lifts Annual Profit Forecast on Digital Demand

Created at 26 Aug · 11:02 AM1 source↑ Market-relevant
IN SHORT

Bath & Body Works raised its full-year profit forecast and exceeded second-quarter estimates, driven by strong digital sales of body care and home fragrances. The company's turnaround efforts are showing progress, though mall traffic remains a challenge.

Key Numbers

$1.51 billionsecond-quarter sales
$1.50 billionestimated second-quarter sales
$2.60 to $2.80expected annual adjusted profit per share
$2.40 to $2.65prior annual adjusted profit forecast
31 centssecond-quarter earnings per share (excluding benefit)
24 centsestimated second-quarter earnings per share
$80 milliontariff refunds in Q2
2.5% to 5%forecasted drop in third-quarter net sales
7 cents to 12 centsforecasted Q3 adjusted EPS
26 centsestimated Q3 adjusted EPS

Who's Involved

Bath & Body Works
company that raised its annual profit forecast
Daniel Heaf
CEO of Bath & Body Works
Sanskriti Shekhar
Reuters reporter
Danielle Kaye
Reuters reporter
Coty
cosmetics maker

↳ Why This Matters

The company's ability to leverage digital channels and product innovation to offset declining in-store traffic and broader consumer spending weakness indicates resilience in its turnaround strategy, though future performance hinges on continued digital growth and managing mall traffic declines.

Key facts

  • Bath & Body Works raised its annual profit forecast and beat Q2 estimates.
  • Digital sales of body care and home fragrances drove performance.
  • Q2 sales reached $1.51 billion, exceeding the $1.50 billion estimate.
  • Annual adjusted profit is now expected to be between $2.60 and $2.80 per share.
  • The company expects a 2.5% to 5% drop in Q3 net sales.
  • Q3 adjusted EPS is projected to be between 7 cents and 12 cents.

Bath & Body Works on Wednesday raised its forecast for full-year profit and beat estimates for second-quarter results, benefiting from demand for body care products and home fragrances on digital channels. The company posted second-quarter sales of $1.51 billion, edging past analysts' estimate of $1.50 billion. CEO Daniel Heaf noted that while turnaround efforts are progressing, they have yet to fully offset changes in the business, with a decline in store traffic and broader mall traffic weakness observed. The company is expanding distribution through third-party channels like Amazon and Ulta Beauty to attract younger consumers. Bath & Body Works now expects annual adjusted profit between $2.60 and $2.80 per share, an increase from its prior forecast of $2.40 to $2.65 per share. The company also benefited from approximately $80 million in tariff refunds during the second quarter. Excluding this benefit, earnings per share stood at 31 cents, surpassing the analyst estimate of 24 cents per share. For the third quarter, Bath & Body Works forecasts a net sales drop of between 2.5% and 5%, with adjusted EPS projected between 7 cents and 12 cents, below the analyst expectation of 26 cents.

Frequently asked questions

Bath & Body Works reported second-quarter sales of $1.51 billion, slightly exceeding the analyst estimate of $1.50 billion.

The company now expects annual adjusted profit to be between $2.60 and $2.80 per share, an increase from its previous forecast.

The company is experiencing a decline in store traffic and overall weakness in mall traffic.

Bath & Body Works forecasts a drop in third-quarter net sales of 2.5% to 5% and adjusted EPS between 7 cents and 12 cents.

What Happens Next

01The company will report third-quarter results.
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How It Developed

Bath & Body Works reported second-quarter sales of $1.51 billion, surpassing analyst expectations of $1.50 billion.
The company's CEO noted a decline in store traffic and broader weakness in mall traffic.
Bath & Body Works raised its annual adjusted profit forecast to between $2.60 and $2.80 per share, up from $2.40 to $2.65.
Excluding an $80 million tariff refund, earnings per share were 31 cents, exceeding the analyst estimate of 24 cents.
The company forecasts a 2.5% to 5% drop in third-quarter net sales.
Bath & Body Works anticipates third-quarter adjusted EPS between 7 cents and 12 cents, below the analyst expectation of 26 cents.

Sources

T1
Bath & Body Works lifts annual profit forecast as digital demand offsets weak store trafficReuters

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