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Gap raises annual profit forecast on namesake brand strength

Created at 27 Aug · 8:21 PM1 source↑ Market-relevant
IN SHORT

Apparel retailer Gap increased its annual profit forecast, driven by strong performance at its namesake brand. Despite challenges at Old Navy and Athleta, Gap's turnaround efforts and focused marketing have boosted its core brand's relevance and sales.

Key Numbers

10%comparable sales increase at namesake brand
10consecutive quarters of positive performance for namesake brand
8.8%expected comparable sales rise for namesake brand
4%comparable sales fall at Old Navy
12%comparable sales fall at Athleta
$2.35 to $2.45adjusted annual earnings per share forecast range
5 centsincrease in annual EPS forecast
$95 milliontariff refunds for reported quarter
$5 millionrelated interest income
1% to 1.5%expected fiscal 2026 sales growth
1.1%estimated sales growth
$3.65 billionsecond-quarter revenue
$3.69 billionanalysts' revenue estimate
52 centsadjusted profit per share
48 centsexpected profit per share

Who's Involved

Gap
apparel retailer raising annual profit forecast
Richard Dickson
CEO of Gap
Gap raises annual profit forecast on namesake brand strength

↳ Why This Matters

Gap's increased profit forecast indicates that its turnaround strategies, particularly the revitalization of its core namesake brand, are gaining traction. This suggests potential for improved financial performance and market position despite broader economic headwinds affecting consumer discretionary spending.

Key facts

  • Gap raised its annual profit forecast, citing sustained momentum at its namesake brand.
  • The namesake brand achieved a 10% comparable sales increase in the second quarter.
  • Old Navy comparable sales decreased by 4% and Athleta's by 12% in the second quarter.
  • The company increased its adjusted annual earnings per share forecast by 5 cents to a range of $2.35 to $2.45.
  • Gap now anticipates fiscal 2026 sales growth between 1% and 1.5%.
  • Second-quarter revenue was $3.65 billion, a 2% decrease, while adjusted profit per share was 52 cents, exceeding expectations.

Apparel retailer Gap has raised its annual profit forecast, signaling confidence in the sustained momentum of its namesake brand. This optimism comes despite ongoing challenges at some of its other labels, including Old Navy and Athleta.

Under CEO Richard Dickson, Gap has been implementing turnaround strategies focused on current trends and expanded marketing to enhance brand relevance amid cautious consumer spending. The company's namesake brand has been a key driver of this effort, achieving a 10% comparable sales increase in the second quarter, marking its tenth consecutive quarter of positive performance. This exceeded analyst expectations of an 8.8% rise.

In contrast, Old Navy experienced a 4% decline in comparable sales, and Athleta saw a 12% decrease. Dickson acknowledged the need for improvement at Old Navy, stating that targeted actions are already being taken.

Gap now projects adjusted annual earnings per share between $2.35 and $2.45, an increase of 5 cents at both ends. This forecast excludes certain tariff refunds and related interest income. The company also revised its fiscal 2026 sales growth outlook to 1% to 1.5%, down slightly from its previous forecast of 1% to 2%.

For the second quarter ended August 1, Gap reported a 2% decrease in revenue to $3.65 billion, falling short of the approximately $3.69 billion estimated by analysts. However, adjusted profit per share of 52 cents surpassed the expected 48 cents.

Frequently asked questions

Gap raised its adjusted annual earnings per share forecast by 5 cents at both ends to a range of $2.35 to $2.45.

The namesake brand posted a 10% comparable sales increase in the second quarter, extending its streak of positive performance to 10 consecutive quarters.

Comparable sales at Old Navy fell 4% for the quarter, and Athleta's comparable sales fell 12%.

Gap now expects fiscal 2026 sales growth of 1% to 1.5%.

What Happens Next

01Gap is taking targeted actions to improve Old Navy's performance.
02The company will continue to monitor consumer trends and the economic environment.
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How It Developed

Gap raised its annual profit forecast.
The namesake Gap brand saw a 10% comparable sales increase in the second quarter.
Old Navy comparable sales fell 4% and Athleta's fell 12% in the second quarter.
Gap raised its adjusted annual earnings per share forecast by 5 cents.
The company now expects fiscal 2026 sales growth of 1% to 1.5%.
Second-quarter revenue fell 2% to $3.65 billion, missing estimates.
Second-quarter adjusted profit of 52 cents per share beat expectations.

Sources

T1
Gap lifts annual profit forecast on strength of namesake brandReuters

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