Key facts
- Third-quarter operating profit rose 37%.
- Marketing and point-of-sale expenses increased 4% to €833 million.
- Performance revenues grew 14% currency-neutral.
- Net sales grew 13% in Greater China and 12% in North America currency-neutral.
Adidas confirmed its previously released third-quarter results and raised its full-year guidance on Thursday, citing strong sales in its running and football lines. The company reported a 37% increase in third-quarter operating profit, lifted by a US tariff refund and full-price sales. Marketing and point-of-sale expenses were up 4% to €833 million ($929.79 million) due to additional brand investments around the World Cup and normalizing marketing spend since August. Performance revenues increased 14% on a currency-neutral basis, driven by double-digit growth in running, training, and football categories. Currency-neutral net sales grew 13% in Greater China and 12% in North America.