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Adidas confirms preliminary results, raises guidance

Reuters
Adidas confirms preliminary results, raises guidance

Oct 29 (Reuters) - German sportswear ‌maker Adidas on Thursday confirmed its previously released results for the ​third ‌quarter and raised its guidance for the ‌year, citing strong sales of its running and football lines.

• In an unscheduled ‌earnings release last week it raised its full-year profit outlook and reported a 37% increase in third-quarter operating profit, lifted by a ⁠US tariff refund and full-price sales.

• ‌Marketing and point-of-sale expenses ⁠were up 4% to €833 million ($929.79 million), reflecting additional ​brand investments around the World Cup throughout July as well as normalizing ​marketing spend since August.

• The company ​has ‌been investing in new styles as the popularity ​of its Samba and Gazelle sneakers ⁠gradually fades, including the ‌launch of its ​lightest‑ever racing shoe, the ​Adizero Adios Pro Evo 3, which helped Kenyan runner Sabastian Sawe to crack the two‑hour marathon barrier in April.

• In ‌the quarter, performance revenues were up 14% on a currency-neutral basis, driven by double-digit ‌growth ​in running, training, and football categories.

• Currency-neutral net sales grew 13% in Greater China and 12% in North America.

($1 = 0.8959 euros)

(Reporting by ‌Linda Pasquini, Editing by Friederike Heine)