Key facts
- Aavin has denied reports that its 'Green Magic' milk brand has been discontinued.
- The company stated that distribution of 'Green Magic' milk is continuing as usual.
- Aavin clarified that all its milk varieties are being supplied to meet consumer demand.
- Reports had suggested a reduction in 'Green Magic' milk supply due to low procurement.
- Aavin reiterated that 'Green Magic' would remain available without interruption.
State-owned Aavin has issued a clarification denying recent media reports that its 'Green Magic' milk brand, known for its green packaging and 4.5 per cent fat content, has been discontinued or had its supply significantly reduced. The company stated that distribution of all its milk varieties, including 'Green Magic', is continuing as usual to meet consumer demand.
Reports had suggested that Aavin had cut back on 'Green Magic' milk supply due to low procurement, potentially forcing consumers to opt for more expensive private brands. Aavin's press release explicitly called these reports false and requested the public not to be misled.
According to Aavin's website, a 225 ml packet of 'Green Magic' is priced at Rs 11, and a 500 ml packet costs Rs 22. Following the circulation of these reports, PMK leader Anbumani Ramadoss urged the Tamil Nadu government to prevent any discontinuation of fresh milk sales by Aavin and ensure consistent distribution.