REMAX has appointed Michael Altneu as vice president of luxury, tasking him with expanding The REMAX Collection. Altneu previously led Coldwell Banker's global luxury division for five years.
The appointment of Michael Altneu signals REMAX's strategic focus on expanding its presence and services within the competitive luxury real estate market, potentially impacting how affluent clients engage with the brand.
REMAX has appointed Michael Altneu as its new vice president of luxury, a move aimed at bolstering the company's strategy for affluent buyers and sellers. Altneu joins REMAX after a five-year tenure leading Coldwell Banker's global luxury division, where he developed marketing platforms and certification programs for luxury specialists.
In his new role, Altneu is responsible for growing The REMAX Collection by refining programs, forging new partnerships, and expanding services tailored to high-net-worth individuals. His approach emphasizes a lifestyle-driven model, connecting REMAX luxury agents with the brands, experiences, and passions that resonate with affluent consumers. This strategy reflects a broader industry trend where luxury real estate programs are evolving into comprehensive ecosystems.
Prior to his time at Coldwell Banker, Altneu served as senior vice president of marketing at Douglas Elliman, focusing on new development projects. REMAX president and chief growth officer Chris Lim expressed enthusiasm for Altneu's addition, citing his background and customer-first mindset as key assets for the company's luxury operations. Altneu stated that REMAX's global presence will provide agents with a competitive advantage in the luxury market, and he plans to collaborate closely with agents and owners to identify areas for new tools and services.