Key facts
- Wowcher sent a marketing email with a subject line referencing a crocodile attack on a child.
- Wowcher has apologized for the marketing email.
- The company described the email's wording as "unacceptable".
- Wowcher stated the wording should never have been written or approved.
- Wowcher is reviewing its content and approval processes.
Discount website Wowcher has issued a formal apology for a marketing email that contained an "unacceptable" subject line referencing a crocodile attack on a child. The company stated that the wording used was "unacceptable" and "should never have been written" nor approved by its team. In response to the incident, Wowcher has initiated a review of its internal content creation and approval processes. This review aims to identify and rectify any shortcomings that allowed such a marketing message to be drafted and sent. The company is committed to ensuring that its marketing communications are appropriate and do not cause offense. The apology signifies the company's acknowledgment of the severity of the misstep and its dedication to improving its operational procedures.