Key facts
- Wowcher sent a marketing email with a subject line referencing a crocodile attack on a child.
- Wowcher has apologized for the marketing email.
- The company stated the wording was "unacceptable".
- Wowcher acknowledged the wording should never have been written or approved.
- Wowcher is reviewing its content and approval processes.
Discount website Wowcher has issued a formal apology for a marketing email that featured a subject line referencing a crocodile attack on a child. The company has described the wording used in the email as "unacceptable" and stated that it "should never have been written" nor approved by its team. In response to the incident, Wowcher has initiated a review of its internal content creation and approval processes. This review aims to identify and rectify any shortcomings that allowed such an email to be drafted and sent. The company's statement indicates a commitment to ensuring that future marketing communications are appropriate and do not cause offense. The incident underscores the critical importance of robust oversight and quality control in all forms of corporate communication, particularly in marketing campaigns that reach a wide audience. Wowcher's apology suggests an acknowledgment of the potential harm or distress such content could cause to its customers and the public.