Wowcher apologizes for 'unacceptable' marketing email referencing crocodile attack

Key facts

• Wowcher sent a marketing email with a subject line referencing a crocodile attack on a child.
• The email's subject line read: "Snap up these deals quicker than a croc can catch a kid!"
• The company has apologized for the "unacceptable" wording and stated it was never approved.
• Wowcher is reviewing its marketing content and approval processes.
• The incident follows a real crocodile attack on a toddler at a zoo.

Discount website Wowcher has issued an apology after a marketing email sent to customers contained a subject line that appeared to reference a crocodile attack on a toddler. The email's subject read: "Snap up these deals quicker than a croc can catch a kid!"

The incident follows a real event on Thursday where a three-year-old boy was attacked by crocodiles after entering their enclosure at Johnsons of Old Hurst near Huntingdon, Cambridgeshire. The boy was rescued by zoo staff and is currently in critical but stable condition at Addenbrooke's Hospital.