Key facts
- Retailers are extending summer sales events.
- Back-to-school promotions are being combined with summer sales.
- This strategy aims to help consumers manage their budgets by spreading out their spending.
Retailers are strategically extending their summer sales, including major events like Amazon's Prime Day, to overlap with back-to-school shopping periods. This approach is designed to provide consumers with more opportunities to manage their budgets by distributing their spending over a longer timeframe. By combining these promotional periods, retailers aim to capture consumer spending as families prepare for the academic year while also clearing summer inventory.