Key facts
- Wowcher sent a marketing email with a subject line referencing a crocodile attack on a child.
- The email's subject line read: "Snap up these deals quicker than a croc can catch a kid!"
- Wowcher has apologized for the "unacceptable" wording, stating it was never approved.
- The company is urgently reviewing its marketing content and approval processes.
- A three-year-old child was seriously injured in a real crocodile attack at a zoo.
Discount voucher website Wowcher has issued an apology after a marketing email sent to customers contained a subject line that appeared to reference a crocodile attack on a toddler. The email's subject read: "Snap up these deals quicker than a croc can catch a kid!"
The incident follows a real event on Thursday where a three-year-old boy was attacked by crocodiles after entering their enclosure at Johnsons of Old Hurst near Huntingdon, Cambridgeshire. The boy was rescued by zoo staff and is currently in critical but stable condition at Addenbrooke's Hospital.
Screenshots of the Wowcher email were shared widely on social media, drawing significant criticism. Wowcher stated that the wording was "unacceptable" and "should never have been written" nor approved for use. The company acknowledged the hurt and distress caused, particularly to the child's family.