Key facts
- Niseko resort town is using the video game 'Ghost of Yotei' to boost tourism.
- The initiative aims to attract tourists during the off-season.
- Curated tours of in-game locations are being offered.
- Merchandise collaborations are part of the strategy.
- The goal is to draw visitors to Niseko's spring, summer, and fall scenery.
Niseko, a resort town in Japan, is implementing a novel strategy to invigorate its tourism sector during the off-season by leveraging the popular video game 'Ghost of Yotei.' The resort town aims to attract visitors by connecting the game's virtual world with Niseko's real-life attractions, particularly during the spring, summer, and fall months. Key initiatives include the development of curated tours that will guide visitors through locations within Niseko that are inspired by or directly correspond to settings featured in the 'Ghost of Yotei' video game. Furthermore, the town is exploring merchandise collaborations tied to the game, creating opportunities for visitors to engage with the brand and take home related products. The overarching goal of these efforts is to diversify Niseko's appeal, drawing in a new demographic of tourists and encouraging visits outside of the peak winter ski season. By highlighting the town's natural scenery and recreational activities available in warmer months, Niseko seeks to establish itself as a year-round destination.