Key facts
- X has introduced a new interface prompt showing a hand pointing to the 'promote' button.
- The feature has caused confusion and irritation among users.
- The prompt appeared suddenly for users over the last 24 hours.
X, formerly Twitter, has introduced a new interface element that displays a hand pointing to the 'promote' button when users are composing a post. This change, which began appearing over the last 24 hours, has led to widespread confusion and frustration among users. Some users have speculated it could be a Halloween-themed prank or an aggressive growth tactic, with one user likening it to 'engagement farming.' Dylan Abruscato, president of TBPN podcast, referred to the tactic as 'the most Nikita-coded thing I’ve ever seen,' referencing growth tactics associated with X's former head of product, Nikita Bier. Peter Sellis, former head of product at Snap and Discord, recently took over as X's product chief on Monday, October 26, 2026. It remains unclear if Sellis is behind this new feature.