Key facts
- California wineries are facing declining sales and reduced tourist numbers.
- Wineries are hosting events such as bingo, happy hours, and musical bingo.
- Some events include houseplant bingo with prizes.
- Food and drink menus are available during these events.
- Prizes for bingo winners can include gift cards and winery merchandise.
California wineries are implementing creative strategies, including offering events like bingo, picnics, and even houseplant giveaways, to counteract slumping sales and a decrease in tourist traffic. These diversified offerings aim to attract a broader customer base, including those who may not primarily seek wine.
Christopher Cellars hosts "Thursday Night Bingo" featuring wine, music, and traditional bingo rounds, along with special 80's Musical Bingo. Doors open at 4:00 PM with happy hour until 5:00 PM, and games commence at 6:00 PM. Winners can receive a $25 gift card, fostering a community atmosphere.
City Scape Winery offers "Friday Evening Bingo" with winery prizes, food from The Cork & Fork Food Truck, and its own kitchen menu. The event runs from 5:30 PM to 7:30 PM, with the winery open until 9:00 PM. This free event aims to provide an enjoyable after-work activity.
Cedar Rose Vineyards presents "Wine Tasting & Free Houseplant Bingo" on Sundays, including a pre-selected wine flight and a take-home tote bag. The bingo, played for fun with small prizes, is designed for a relaxed afternoon experience. Additional food and beverages are available for purchase, and the winery hosts "Sunday Funday" specials afterwards.