Key facts
- Notre Dame has secured a $100 million sponsorship deal with SoFi.
- The agreement allows for advertisements to be placed on Notre Dame athletic uniforms.
- This decision signifies a change in the university's long-standing policy against advertisements.
Notre Dame has reversed its long-standing policy against advertisements by agreeing to a $100 million sponsorship deal with the personal finance company SoFi. The agreement will allow for advertisements to be displayed on the university's athletic uniforms. This decision has reportedly elicited varied opinions among the university's alumni, reflecting a significant shift in Notre Dame's approach to commercial partnerships.