The UK government is planning to introduce new regulations in England by 2027 to enhance safety in the cosmetic surgery industry. These measures aim to protect individuals from potentially harmful procedures, such as liquid Brazilian butt lifts, vampire facials, and chemical peels, by restricting them to properly trained professionals. The government stated its intention to "drive cosmetic cowboys out of the market" and shield the public from treatments that "can go badly wrong."
Under the proposed rules, high-risk cosmetic procedures will be legally defined as surgical procedures, requiring doctors to perform them. Other high-risk non-surgical treatments will be restricted to doctors, dentists, and certain nurses, midwives, and pharmacists with specific training. Furthermore, cosmetic surgery and risky treatments will be banned for individuals under 18. Rogue providers could face new criminal offenses and fixed fines of up to £4,000.
The government began consulting on these changes in 2023, responding to years of calls for stricter regulations and numerous reports of procedures being carried out in unsafe environments. The proposals come after tragic incidents, including the death of Alice Webb in 2024 following a liquid Brazilian butt lift and Sasha Dean being left in a coma after a similar procedure. Health Minister Karin Smyth emphasized the goal of raising standards and helping people identify safe providers. While the British Beauty Council welcomed the initiative, the Royal College of Surgeons of England noted that the proposals, though welcome, may not go far enough in regulating non-surgical cosmetic procedures.